Good campaigns don’t come with instructions. This one does.

Practical tools, step-by-step guides, and campaign know-how for candidates, volunteers, and the people helping make it all happen.

Start where you are ↓

START HERE

Where do you want to start?

Some things call for a plan. Others just need a good next move. Pick what fits.

Game Plans

Working through something big? Follow a step-by-step guide that helps you figure out what to do, what to consider, and what comes next.

Explore Game Plans →

The Playbook

Have a specific campaign problem to solve? Find practical techniques, examples, and exercises organized by topic.

Browse the Playbook →

Campaigns run on people who figure things out.

The first-time candidate writing a speech at the kitchen table. The volunteer organizing a canvass. The committee member trying to get everyone on the same page.

Ground Game is for the people who raise their hands, take on the work, and could use a little help figuring out how to do it.

Made for the campaigns figuring it out as they go

Small campaigns don’t always have a manager, a consultant, or someone who’s done this before. But the work still needs to get done.

Ground Game is a free collection of practical tools for the people doing that work, built from firsthand experience with local campaigns and community organizations.

ABOUT THE CREATOR

Ground Game was created by Shala Pascucci, a two-term elected school board trustee, former Suffolk County Legislature candidate, and political communications consultant who offers independent, practical support to local candidates, volunteers, and grassroots organizers.

With a background in teaching, social work, and campaign communications, she brings experience from both sides of the campaign trail: asking voters for their support and helping other candidates make their case.

ABOUT GROUND GAME